Service
Production
Date
THE TASK
Shoot Shabelay Resort before opening day and build a teaser campaign that made the property unavoidable on social. Drone work across the site, dusk hero shots, lifestyle plates, and a release plan timed to feed anticipation week by week.
RESULTS
The campaign performed so hard pre-launch that we were asked to take the videos down until the official opening a viral problem disguised as a marketing one. Demand was built before the gates were.
