Service
Branding
Date
THE TASK
Al-Fakhama is a luxury fragrance brand inspired by the heritage of Arabic perfumery. We developed a visual identity centered on a geometric Arabic logo shaped like a perfume bottle, paired with a rich burgundy, gold, and champagne palette. Bilingual typography and a repeating brand pattern carry the identity across packaging, printed materials, and digital applications, giving the brand a warm, distinctive presence.
RESULTS
The finished identity brings Al-Fakhama’s logo, colors, typography, and patterns into one consistent visual system. Perfume packaging, shopping bags, scent strips, and stationery mockups show how the brand translates across the customer experience, while digital applications demonstrate its flexibility on screen. Together, these elements establish a cohesive foundation for presenting the fragrance collection across print and digital channels.
